FIDUCIARY VS SUITABILITY STANDARD

As a registered investment advisor (RIA) we are held to the highest standard in the industry.  The FIDUCIARY STANDARD mandates that we put the client’s interest ahead of our own.  Non-RIA firms such as brokers are held to a lesser obligation which is the SUITABILITY STANDARD.  Investments made on the clients' behalf must only be deemed suitable and the need to disclose conflicts of interest is not a strict requirement.  The broker’s duty is to both the client and the broker-dealer company he/she works for; our duty is exclusively to the client.

INDEPENDENT FIRM vs. WALL STREET AFFILIATE


We are unaffiliated with other financial firms.  Our research is independent and we are not compensated by any outside firm.  Wall street affiliated firms utilize research primarily from the parent firm; whereas, we can draw on research from a broad spectrum of firms.

ADVICE vs. PRODUCTS

We do not sell products of any kind. This eliminates many conflicts of interest because investment recommendations are not dependent on third party products. Many brokers exclusively use third party products which have underlying fees, either upfront loads or high management fees which are often not disclosed to clients.  Our advice and the investments we make on your behalf are selected to meet your goals and your overall investments strategy.

FEE ONLY COMPENSATION vs. COMMISSION BASED


Our only source of revenue is the management fees paid by our clients which are based on the assets under management.  Because we do not sell products we receive no compensation from any other source and our interest is to obtain "the best execution" for our clients' transactions.